Managing a social media channel is somewhat like creating a magazine or running your own TV network.  Each channel, you can produce a series of unique content. You can syndicate your content to other channels (e.g. cross-posting from Snapchat to Instagram). You can...

Facebook has changed, now is the time to see if your strategy is really bringing in the results you want.  A few years back, building a community of loyal Facebook followers was a relatively simple: launch a page, regularly post compelling content, answer questions,...