Facebook has changed, now is the time to see if your strategy is really bringing in the results you want. A few years back, building a community of loyal Facebook followers was a relatively simple: launch a page, regularly post compelling content, answer questions, respond to comments and watch your fan count rise. Since then Facebook has become an increasingly competitive space for brands, especially as personal content from friends takes precedent over promotional content from businesses. This might be great for you as a Facebook user but it can be challenging as a business. The good news? Start optimizing your Facebook page to increase revenue and drive customers to your business.
Facebook Changes and Why It Matters
Recently, Facebook announced that they would start serving users content they are most likely to “engage” with. Essentially, content that is getting people talking is most likely to show up first in a user’s News Feed. That means the “special” or personal announcement posts that always collect comments from friends and family will appear first (think statuses such as “we’re having a baby!”. What it means for businesses is that these personal announcements will be prioritized over a “blowout sale tomorrow” post.
Reasons to Use Facebook and How to Optimize
Facebook is a great platform for a reason, it has over 1 billion active users and many of them spend an entire hour on the site every single day, Facebook remains a key site for any business to reach their existing and prospective customers. Also, 30% of users report liking, commenting or sharing Facebook ads that pop up on their desktop or mobile site. The key is to create conversation-sparking content that people crave, and Facebook is looking for.
Keep in mind that authenticity is key: tell your business’ story in an honest way that shows how unique you are – and why you play an important part in your local community. For example, say you’re a local barber: instead of posting a status about back to school haircuts, you could post videos of weekly style tips from one of your most outgoing employees. Post a Facebook Live video of a local celebrity — say, a radio host – getting a trim. When you start to think outside the box of your current Facebook strategy – you’ll realize that the opportunities are endless. It’s all about finding those shareable moments and building content around that.
Targeting (And Investing) With a Real Purpose
It’s easy to get overwhelmed with organic results and opting to invest in your content to “boost” it, in hopes of getting more results. But if you’re not spending your marketing dollars in a more strategic way, you’re most likely missing the mark. Root your Facebook strategy in a solution that’s “smart” — in other words, that learns what your audience loves over time and invests your Facebook budget in the places that drive you the most leads.
Engage With All Your Leads
Ever log into your Facebook account and realize you have four or five direct messages asking about your service? Better yet, do you remember responding to them and realizing it was “too little, too late?” Immediacy is everything when it comes to managing your leads – and this remains true in the world of Facebook. Our smart technology has taken this into account and will send leads directly to your smartphone or email – depending on your preference. From there, you can route your leads to the person best suited to respond. This is a huge time saver and will win you major brownie points from your existing and prospective clients looking to get more information.
Partner With a Professional
Given the reach of Facebook, the power of the platform as a revenue-driving source can’t be argued. But trying to manage it on your own can be tough, especially if you don’t have a dedicated marketing resource on your team. It might be a tall order to make Facebook really work as a lead-driver but with the right solutions and a few key moves – the social site could be a core part of your marketing success! it’s all about teamwork – and partnering up with a team of experts positioned to help you win is a no-brainer.