Our Process

How we do It at Digital Marketology

Digital Marketology is the use of multiple different strategies of inbound marketing techniques to increase your business and profitability.  Inbound marketing is described as the online marketing methodology of attracting visitors to your website, converting those visitors to qualified leads, closing those leads and then turning them into customers.  The final step is to turn those new customers into advocates for your company to further promote your business or brand.

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Our Process to Grow Your Business

Our clients are experts at what they do best and we wouldn’t want it any other way. They provide us with the fundamental reasons for their success, where they are and essentially where they would like to be. We create a strategy for success by understanding who they truly are and applying a series of carefully crafted strategies in brand development, marketing, engagement, design, and media integration.
Our process for creating a brand always starts with the strategy. This ensures brands are created and positioned in a visionary way. The objectives of each client are always concretely formulated to allow for a well-conceptualized brand message and delivery. The basis of our work is a clear-cut vision of the brand’s future. This evolves from a market analysis and is then balanced with the client’s resources. A strong vision and clear goals that our clients truly identify with guarantees the success of each project. When we advise our clients, we support them in every step of the way; from the brand’s holistic conceptualization through the implementation and in the marketing communication that ensues.  

Our Proven Process for Success

We work with our clients from beginning to end to ensure they receive the most from the service.  Our process for creating a digital marketing campaign starts with the proper strategy.  This ensures that the online strategy that we create for your company optimizes the current best practices to grow your business.  The objectives of each client are always formulated to allow for a well-conceptualized brand message and delivery. 

LISTEN

Listen and learn. (Not you, us.) That’s the first thing we do. We listen to you. We ask you questions. We learn what your goals are and what it will take to reach them. We study your brand, explore your industry and get to know your customers.

PLAN

With all due respect to Nike, we never “just do it.” While that may be a great strategy for starting a jogging routine, it’s no way to think about an integrated marketing strategy. So we think about it first. A lot.

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CREATE & ITERATE

At this point, we’ve done the math. We’ve strategized, quantified and analyzed. We get it. We get your customers. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. Now, we figure out how. This is where the magic happens.

EXECUTE

This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns launched. The devil is hidden in the details and we know this.

MEASURE

We’ve got something to prove. We’re an agency, not an art house. When we create something that moves people, it’s so we can move them to our clients’ brands. When we inspire people, it’s so we can inspire sales. Our work is designed to work. In the Measure Phase, we make sure it does.

OPTIMIZE

In a real-time world, there’s no time to rest. You’ve got to keep moving. We never sit back and just admire our work because we’re constantly looking for ways to make it better. We use the data and results to optimize and improve the final product.

Google Ready Website

Your site will look professional and inspire customer confidence – on desktop and mobile.  With our Core Website Subscription, you will have a proper website that is the foundation for your businesses digital marketing strategy.

Website Packages

Develop a proper responsive design (responsive design is a cross-platform designed website best suited for Desktop, Tablet, and Mobile recommended by Google) Google best practices website.  Our websites are developed through WordPress and are designed to be easily updated by someone with your company or if you prefer the changes can be emailed to us and we will update them for you.  Prices below include unlimited updates on existing pages.  Our sites are custom designed and include all proper background work to be best listed on Google as well as other search engines.

Local SEO

We offer Local SEO search strategies specifically tailored to ensure sending the right external location signals, inbound links, on-page and social signals and review signals to Google about your business.

Search Engine Optimization

Our SEO strategies will get you a high-ranking placement in search results. Our customer focused team will improve your traffic flow and increase sales for your internet based operations.

Pay Per Click PPC

Our Paid Search Campaign Strategies are designed to meet the needs of our clients and their market condition.  Our Paid Search Srvices include, Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

Social Media Optimization

Our Social Media Optimization Service connects and shares your information leading to an increase of the brand, products or services awareness.

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