Website Analytics

Website Analytics, Reporting, and Tracking

Digital Marketology’s website analytics and tracking service will allow you to monitor your performance to better optimize your website as well as your overall marketing strategy to get more qualified visitors to your website and convert visitors into leads and sales.

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Analytics, Tracking, and Reporting included with Digital Marketology Google Ready Core Website, SEO and Pay Per Click Campaigns

 

Discover more about your website’s visitors – where they come from, which pages they visit, why they leave without contacting you and more!

Discover More About Your Website Performance

 

  • New or Unique Visitor Conversion
  • Sources For Incoming Traffic
  • Interaction Per Visit
  • Return Visitor Conversion
  • Value Per Visit
  • Bounce Rate
  • Lead Generation Costs
  • Exit Pages
  • Average Session Duration

Exploratory Analytics

Various methods of examining large amounts of data to find and display previously unknown information from data including data mining and search to identify patterns, trends or relationships.

Predictive Analytics

A combination of technologies and cross-validation methods to break through the noise in big data, pinpoint important variables and deliver accurate predictions of operational outcomes based on validation data.

Business Intelligence

Discovering and disseminating business information such as an organization’s key performance indicators through strategies, processes, applications, data, and products.

We Track and Monitor Your Websites Activity with Google Analytics as well as incorporate Software Specific to your Business’s Specific Marketing Strategy

We Provide Accurate, Essential Data to ensure you make the right local search decisions

Google Analytics to Monitor Key Metrics:

 

Traffic Sources

Bounce Rate

Conversion Rate

User Demographics

Network Referrals

Search Engine Rankings

Manage all your local SEO and Search Engine Optimization in one place:

 

Track Search Rankings

Audit Citations & NAP

Audit Google My Business

SEO Sales & Audit Reports

Clean-up & Build Citations

Monitor Online Reviews

Easily Monitor Adwords Performance Metrics:

 

Cost per conversion

CTR – Click Through Ratio

Quality Score

CPC – Cost Per Click

CR – Conversion Rate

And More

We Now Offer Analytics on Steroids – B2B Lead Identification

 

Identify leads in real-time.  Instantly identify your anonymous website visitors and turn them into actionable sales leads in real-time.  Instantly access names, job titles and email addresses of key contacts that match your target profile, from businesses that have been visiting your site. 

  • Business Name
  • Names, positions and email addresses of key decision makers
  • Location
  • Website
  • Telephone Number
  • What they searched for
  • How many times they visited
  • Pages viewed and time spent
  • Buyer consideration stage

Get Started Now With A Free Consultation

Analytics is used to Monitor, Track, and Optimise Behavior Signals.  This is part of our Local SEO and Search Engine Optimization Strategies

 

Analytics are important so as to monitor and adjust for areas that are discovered to be lacking in positive Behavioral and Mobile Signals.  Click through rate, Bounce rate, Mobile clicks to call, Check-ins, offers, and conversion are regarded as 9.5% of the Local Signals that Google uses to rank your business online according to moz.com. This is just one step that we use to grow your business. 

 

Businesses targeting a local geographical area
i.e. Restaurants, Salons, or Dentist etc.

E-commerce websites and Non-Geo-Targeted Sites looking to grow
National and International

Creating Great Content for Social Media

Managing a social media channel is somewhat like creating a magazine or running your own TV network.  Each channel, you can produce a series of unique content. You can syndicate your content to other channels (e.g. cross-posting from Snapchat to Instagram). You can...

Conversion Metrics That Need To Be Tracked

Without proper analytics and tracking, you are not able to know if your marketing or advertising campaigns are successful. This analytics is then used to tweak and improve your campaigns going forward.  Too often, marketers are overly focused on improving their...

Get Results from Your Facebook Page

Facebook has changed, now is the time to see if your strategy is really bringing in the results you want.  A few years back, building a community of loyal Facebook followers was a relatively simple: launch a page, regularly post compelling content, answer questions,...

Analytics is Included With Our Google Ready Website

Your site will look professional and inspire customer confidence – on desktop and mobile.  With our Core Website Subscription, you will have a proper website that is the foundation for your business’s digital marketing strategy.

Website Packages

Develop a proper responsive design (responsive design is a cross-platform designed website best suited for Desktop, Tablet, and Mobile recommended by Google) Google best practices website.  Our websites are developed through WordPress and are designed to be easily updated by someone with your company or if you prefer the changes can be emailed to us and we will update them for you.  Prices below include unlimited updates on existing pages.  Our sites are custom designed and include all proper background work to be best listed on Google as well as other search engines.

Digital Marketology Website Services

Our Google Ready Website Subscription includes all of the following.

 Website Design

With website design, first impressions mean everything with regard to the credibility of your company.  Our Google Ready websites are both aesthetically appealing and are quite easy to navigate. Our team of website designers gives your company a website that impresses.

 

Website DevelopmentWebsite Development

The rules for developing a proper website have changed.  Your website needs to be “Google Ready” in order to be found.  All our websites are designed on WordPress CMS and are developed to rank in the search engines with your target audience in mind.

Site Maintenance

Does your website need a little help?  The days of paying for a website and having it outdated is over.  With our Core website subscription, we offer unlimited changes to existing pages and core updates with to the most current Google best practices.

Analytics IconAnalytics and Reporting

Discover more about your website’s visitors – where they come from, which pages they visit, why they leave without contacting you and more!