Website Analytics

Website Analytics, Reporting, and Tracking

Digital Marketology’s website analytics and tracking service will allow you to monitor your performance to better optimize your website as well as your overall marketing strategy to get more qualified visitors to your website and convert visitors into leads and sales.

Have Questions?

Analytics, Tracking, and Reporting included with Digital Marketology Google Ready Core Website, SEO and Pay Per Click Campaigns


Discover more about your website’s visitors – where they come from, which pages they visit, why they leave without contacting you and more!

Discover More About Your Website Performance


  • New or Unique Visitor Conversion
  • Sources For Incoming Traffic
  • Interaction Per Visit
  • Return Visitor Conversion
  • Value Per Visit
  • Bounce Rate
  • Lead Generation Costs
  • Exit Pages
  • Average Session Duration

Exploratory Analytics

Various methods of examining large amounts of data to find and display previously unknown information from data including data mining and search to identify patterns, trends or relationships.

Predictive Analytics

A combination of technologies and cross-validation methods to break through the noise in big data, pinpoint important variables and deliver accurate predictions of operational outcomes based on validation data.

Business Intelligence

Discovering and disseminating business information such as an organization’s key performance indicators through strategies, processes, applications, data, and products.

We Track and Monitor Your Websites Activity with Google Analytics as well as incorporate Software Specific to your Business’s Specific Marketing Strategy

We Provide Accurate, Essential Data to ensure you make the right local search decisions

Google Analytics to Monitor Key Metrics:


Traffic Sources

Bounce Rate

Conversion Rate

User Demographics

Network Referrals

Search Engine Rankings

Manage all your local SEO and Search Engine Optimization in one place:


Track Search Rankings

Audit Citations & NAP

Audit Google My Business

SEO Sales & Audit Reports

Clean-up & Build Citations

Monitor Online Reviews

Easily Monitor Adwords Performance Metrics:


Cost per conversion

CTR – Click Through Ratio

Quality Score

CPC – Cost Per Click

CR – Conversion Rate

And More

We Now Offer Analytics on Steroids – B2B Lead Identification


Identify leads in real-time.  Instantly identify your anonymous website visitors and turn them into actionable sales leads in real-time.  Instantly access names, job titles and email addresses of key contacts that match your target profile, from businesses that have been visiting your site. 

  • Business Name
  • Names, positions and email addresses of key decision makers
  • Location
  • Website
  • Telephone Number
  • What they searched for
  • How many times they visited
  • Pages viewed and time spent
  • Buyer consideration stage

Get Started Now With A Free Consultation

Analytics is used to Monitor, Track, and Optimise Behavior Signals.  This is part of our Local SEO and Search Engine Optimization Strategies


Analytics are important so as to monitor and adjust for areas that are discovered to be lacking in positive Behavioral and Mobile Signals.  Click through rate, Bounce rate, Mobile clicks to call, Check-ins, offers, and conversion are regarded as 9.5% of the Local Signals that Google uses to rank your business online according to This is just one step that we use to grow your business. 


Businesses targeting a local geographical area
i.e. Restaurants, Salons, or Dentist etc.

E-commerce websites and Non-Geo-Targeted Sites looking to grow
National and International

Quality Shareable Content is Important for SEO

Shareable content is a great byproduct of any effective content strategy, this same content is also great for your SEO. Shareable content impacts key off-site signals that are crucial to improving your organic search ranking, including backlinks, customer engagement,...

What to Do Before You Work With a Web Designer

Looking to hire someone to build a website for your business?  We’ve pulled together a few things to do on before getting started: Discover other sites in your industry that you both like and dislike The best way to find out what you might want in your new website is...

Google Sets A July Deadline for HTTPS

Google has announced a deadline of July 2018 as the date for when Chrome will begin clearly warning users if a site is not secure. This prominent warning is likely to affect how secure users feel and may cause visitors to leave a site, resulting in a negative impact...

It’s Time to Update your Website

Your website is one of the most valuable marketing tools you can invest in.  The first impression is everything – so it is crucial that your visitors have a great experience from the moment they click on your website.  These days a bad site isn’t acceptable in today’s...

Explaining Google’s Mobile First Index

Mobile-friendliness has been important in SEO for some time. Google is rolling out an update that makes mobile websites even more important. It’s a significant change, and it could have a negative impact on your SEO if you’re unprepared.  Google’s new update is called...

Website Architecture for SEO

Having the right site structure can no doubt help you with your search engine optimization efforts in the same way that the wrong strategies can have a negative impact. There is not a long list of things that can be done to improve your SEO at the level of the website...

Increase Sales with Proper Web Design

When designing a website for an organization needs to give prospective buyers an opportunity to read up on the company and get a feel for what it’s about. But only doing the bare minimum can be one huge, wasted opportunity.  A professional website, which...

Make Your Content Search-Friendly

Google is dependent on good search results and makes it a priority to find the fest content for its search results. To do this Google is a totally automated search engine that relies on software called web crawlers that explore the internet regularly to find sites to...

Content is Essential with Digital Marketing

Content is one way to demonstrate your brand’s integrity and help your audience trust you.  28% of B2B marketers & 30% of B2C marketers say content marketing contributes to business goals The old saying that content is king might be one of the most overused phrases...

Good Content Means Good SEO

It can be very effective in increasing traffic, generating leads, enabling sales and contributing to SEO. Which brings us to the main question ‒ how can I use it to improve my search rankings?  When done well, content marketing can contribute to boosting a site’s...

Analytics is Included With Our Google Ready Website

Your site will look professional and inspire customer confidence – on desktop and mobile.  With our Core Website Subscription, you will have a proper website that is the foundation for your business’s digital marketing strategy.

Website Packages

Develop a proper responsive design (responsive design is a cross-platform designed website best suited for Desktop, Tablet, and Mobile recommended by Google) Google best practices website.  Our websites are developed through WordPress and are designed to be easily updated by someone with your company or if you prefer the changes can be emailed to us and we will update them for you.  Prices below include unlimited updates on existing pages.  Our sites are custom designed and include all proper background work to be best listed on Google as well as other search engines.

Digital Marketology Website Services

Our Google Ready Website Subscription includes all of the following.

 Website Design

With website design, first impressions mean everything with regard to the credibility of your company.  Our Google Ready websites are both aesthetically appealing and are quite easy to navigate. Our team of website designers gives your company a website that impresses.


Website DevelopmentWebsite Development

The rules for developing a proper website have changed.  Your website needs to be “Google Ready” in order to be found.  All our websites are designed on WordPress CMS and are developed to rank in the search engines with your target audience in mind.

Site Maintenance

Does your website need a little help?  The days of paying for a website and having it outdated is over.  With our Core website subscription, we offer unlimited changes to existing pages and core updates with to the most current Google best practices.

Analytics IconAnalytics and Reporting

Discover more about your website’s visitors – where they come from, which pages they visit, why they leave without contacting you and more!