Search Engine Optimization
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Why Your SEO Strategy Needs Social Media
Search Engine Optimization (SEO) is always evolving. Businesses are always looking for new ways to rank organically on the top of search engines. It has gone from abstract experimental concepts to a near concrete science. There were rules and the desired keyword...
Quality Shareable Content is Important for SEO
Shareable content is a great byproduct of any effective content strategy, this same content is also great for your SEO. Shareable content impacts key off-site signals that are crucial to improving your organic search ranking, including backlinks, customer engagement,...
Best Methods for Building White Hat Backlinks for SEO
Building inbound links to your website is tough work. Spamming blog comment sections for backlinks is neither necessary or effective for SEO. In any case, it's most likely only a final desperate attempt since, in spite of the fact that there's much talk about...
Google Sets A July Deadline for HTTPS
Google has announced a deadline of July 2018 as the date for when Chrome will begin clearly warning users if a site is not secure. This prominent warning is likely to affect how secure users feel and may cause visitors to leave a site, resulting in a negative impact...
How Much Does Search Engine Optimization Cost?
Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a...
Search Engine Ranking and Business Goals Factors
When creating a website or blog, people tend to think about what they’re going to post and ignoring the aspect of search engine ranking. It is important to focus on SEO when making a blog. It is also challenging to get to the top for the category that you are posting...
Explaining Google’s Mobile First Index
Mobile-friendliness has been important in SEO for some time. Google is rolling out an update that makes mobile websites even more important. It’s a significant change, and it could have a negative impact on your SEO if you’re unprepared. Google’s new update is called...
Important Google Ranking Signals Relevant in SEO
Google has over 200 ranking signals that are factored into search engine placement. In reality, it is not quite possible to optimize for all of them. We have compiled a much smaller and more manageable list of relevant Ranking signals for SEO. We have compiled a...
Website Architecture for SEO
Having the right site structure can no doubt help you with your search engine optimization efforts in the same way that the wrong strategies can have a negative impact. There is not a long list of things that can be done to improve your SEO at the level of the website...
Make Your Content Search-Friendly
Google is dependent on good search results and makes it a priority to find the fest content for its search results. To do this Google is a totally automated search engine that relies on software called web crawlers that explore the internet regularly to find sites to...
SEO vs. PPC: Which One is the Right Choice
Do you have a new business or established business and are not sure about how to begin promoting it properly? Are you thinking about expanding the company's marketing efforts to include Digital Marketing? If the answer is yes, you may find yourself frustrated asking...
Ranking New Websites for Popular Keywords
Ranking a new website for popular keywords can be difficult. So why are popular keywords so hard to rank for with a new website? It’s a good question, although the longer you work in search marketing, the more obvious the answer becomes. The Main Reasons New...
Content is Essential with Digital Marketing
Content is one way to demonstrate your brand’s integrity and help your audience trust you. 28% of B2B marketers & 30% of B2C marketers say content marketing contributes to business goals The old saying that content is king might be one of the most overused...
Tips for Successful SEO Strategies
Most businesses have a basic understanding of SEO (search engine optimization) and why it's important to the growth of their company. However, when it comes to developing and executing a proper SEO strategy they don't know where to begin. Here are some tips for...
Good Content Means Good SEO
It can be very effective in increasing traffic, generating leads, enabling sales and contributing to SEO. Which brings us to the main question ‒ how can I use it to improve my search rankings? When done well, content marketing can contribute to boosting a site’s...
