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Tulsa Digital Marketology Latest News and Blog
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Creating Great Content for Social Media
Managing a social media channel is somewhat like creating a magazine or running your own TV network. Each channel, you can produce a series of unique content. You can syndicate your content to other channels (e.g. cross-posting from Snapchat to Instagram). You can...
Conversion Metrics That Need To Be Tracked
Without proper analytics and tracking, you are not able to know if your marketing or advertising campaigns are successful. This analytics is then used to tweak and improve your campaigns going forward. Too often, marketers are overly focused on improving their...
Get Results from Your Facebook Page
Facebook has changed, now is the time to see if your strategy is really bringing in the results you want. A few years back, building a community of loyal Facebook followers was a relatively simple: launch a page, regularly post compelling content, answer questions,...
Landing Pages That Get a Great Conversion Rate
The way buyers find and choose the products and services they want to purchase has changed beyond a lot recently. This has led to inbound marketing techniques growing in popularity and businesses to constantly adjust their strategies to fit this new breed of...
New Instagram Features for your Business
Instagram has recently released new features that can be used to promote and enhance your business online. In June of 2018, it was reported that Instagram had over 1 billion monthly active Instagram users, and almost 25 million business profiles on Instagram. The...
Why Your SEO Strategy Needs Social Media
Search Engine Optimization (SEO) is always evolving. Businesses are always looking for new ways to rank organically on the top of search engines. It has gone from abstract experimental concepts to a near concrete science. There were rules and the desired keyword...
Quality Shareable Content is Important for SEO
Shareable content is a great byproduct of any effective content strategy, this same content is also great for your SEO. Shareable content impacts key off-site signals that are crucial to improving your organic search ranking, including backlinks, customer engagement,...
Understanding Google’s New Optimization Score
Digital advertisers using Google Ads (formerly AdWords), Google has recently added Google Ads Optimation Score to help you get the most out of your ad campaigns. In this article, you’ll learn what the new feature is, how it’s calculated, and how you can improve your...
Best Methods for Building White Hat Backlinks for SEO
Building inbound links to your website is tough work. Spamming blog comment sections for backlinks is neither necessary or effective for SEO. In any case, it's most likely only a final desperate attempt since, in spite of the fact that there's much talk about...
What to Do Before You Work With a Web Designer
Looking to hire someone to build a website for your business? We’ve pulled together a few things to do on before getting started: Discover other sites in your industry that you both like and dislike The best way to find out what you might want in your new website is...
Citations and Business Directory Listings are Local Search Rank Factor
Citations and business directory listings continue to be one of the easiest and straightforward tactics to get links pointing back to your local business and NAP (Name, Address, Phone Number) data online where search engines can find and verify your locations. These...
Reasons to use Google My Business for Local SEO
Google is looking for the best experience for its users. It’s at its most profitable when users receive a good experience and when they find what they are searching for, then they’re more inclined to use the search engine again, which makes Google's ads more...
Google Sets A July Deadline for HTTPS
Google has announced a deadline of July 2018 as the date for when Chrome will begin clearly warning users if a site is not secure. This prominent warning is likely to affect how secure users feel and may cause visitors to leave a site, resulting in a negative impact...
It’s Time to Update your Website
Your website is one of the most valuable marketing tools you can invest in. The first impression is everything – so it is crucial that your visitors have a great experience from the moment they click on your website. These days a bad site isn’t acceptable in today’s...
How Much Does Search Engine Optimization Cost?
Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a...
Search Engine Ranking and Business Goals Factors
When creating a website or blog, people tend to think about what they’re going to post and ignoring the aspect of search engine ranking. It is important to focus on SEO when making a blog. It is also challenging to get to the top for the category that you are posting...
Explaining Google’s Mobile First Index
Mobile-friendliness has been important in SEO for some time. Google is rolling out an update that makes mobile websites even more important. It’s a significant change, and it could have a negative impact on your SEO if you’re unprepared. Google’s new update is called...
Important Digital Marketing Terms and Definitions
Here is a list of must-know digital marketing terms and definitions. This will let you brush up on your digital marketing terminology, There are hundreds of common digital marketing terms to know, but these are the ones that you should begin to understand. A/B Testing...
Important Google Ranking Signals Relevant in SEO
Google has over 200 ranking signals that are factored into search engine placement. In reality, it is not quite possible to optimize for all of them. We have compiled a much smaller and more manageable list of relevant Ranking signals for SEO. We have compiled a...
Website Architecture for SEO
Having the right site structure can no doubt help you with your search engine optimization efforts in the same way that the wrong strategies can have a negative impact. There is not a long list of things that can be done to improve your SEO at the level of the website...
Increase Sales with Proper Web Design
When designing a website for an organization needs to give prospective buyers an opportunity to read up on the company and get a feel for what it’s about. But only doing the bare minimum can be one huge, wasted opportunity. A professional website, which...
How To Optimize Your Website For Google
When understanding Search Engine Optimization you need to understand that to rand your website towards the top of pages on Google, Bing and Yahoo you need to understand and work with complex algorithms and it takes a lot of time and effort. There are certain rules...
Make Your Content Search-Friendly
Google is dependent on good search results and makes it a priority to find the fest content for its search results. To do this Google is a totally automated search engine that relies on software called web crawlers that explore the internet regularly to find sites to...
How and Why of Video Advertising
The expanding reach and connectivity of digital video advertising provide marketers with improved outlets for engagement. Increasingly, consumers are cutting their ties to traditional media and turning to digital video for discovery, entertainment, and brand...